How Laurel is Changing the Face of Beauty.

There is an ugly side to the beauty industry

Pollution, landfill,  harmful farming, destruction of jungle, rainforest and animal habitat, playing on human insecurities, deceitful advertising, false promises and potentially toxic, synthetic ingredients.  

 It is easier just to ignore  what’s in the bottle and how it was made, and just do  the same thing over and over.   At first glance it can seem rather daunting to think we can have an  impact and incite change.    The cosmetic/skin care industry is, after all, a multibillion dollar industry.  

How then, can we make a change?  

I want to feel good about my purchasing decisions.  I want to know what I spend my money on, is supporting good, healthy and kind practices.  I want to know what I am putting into my body is nourishing and supportive, to myself and also the environment.   

Do you agree?

The first step in making change – and YES – just YOU can make one, is to make the right choice in what you buy.

This is where businesses like Wild flower step in.  It is our mission to change the face of beauty.  To make the ugly side of beauty, well, beautiful!  

Turn the Ugly Beautiful

That means, loving the skin you’re in, defining what YOU think is beautiful, making educated informed choices, using plant based medicinal skin care and lessening our impact on the environment.

It also means just LOVING your daily skincare routine.  There is nothing like massaging in gorgeous oils, balms and tinctures knowing that it is boosting your immune system and giving you healthy glowing skin.  Mmmmmm.  I just live for it!

And this is how Laurel is changing the face of beauty. 

The Pioneer of Slow Beauty

Laurel is  PIONEER OF SLOW FARMED BEAUTY.

They refuse to use any harmful or questionable ingredients often found in skincare – carcinogens, hormone disruptors, or synthetic fragrances. Even lab-derived and bio-identical ingredients, GMOs, or conventionally grown plants are not “of Nature”, and therefore are not used in the Laurel line. 

We are awakening to the truth about where our food comes from, and by extension, where our skincare comes from. Like the food we eat, the most beneficial skincare is made with raw, organic, farm sourced, handcrafted ingredients.

“Sourcing determines how effective a formula, as well as our direct effect on the health of our planet. Sourcing defines who we are as a company, and in many ways defines who I am as a human being – I can’t imagine anything more important to both the heart and science of our formulas than sourcing”

Laurel

Their organic, raw, unrefined whole plant ingredients contain hundreds of antioxidant variations, vitamins, and nutrients. They believe no man-made ingredients can compare to the delicate, intricate, and powerful science of Nature. The results whole plants can deliver when they are truly unaltered is transformational. Lab-made ingredients are only ever mimicking what Nature has already mastered, and they are completely unnecessary

Laurel’s in-house manufacturing guarantees the most stringent oversight to ensure the freshest, most efficacious products for your skin. As plant materials are exposed to light, heat, and oxygen, the antioxidants within them begin to turn into free radicals, thus losing potency. This degradation process is inevitable for all plant ingredients, but the degree to which these materials maintain their integrity through strict quality control is what sets Laurel apart.

This mindfulness practice continues with every house-made infusion and plant extract, each composted stem and hand-filled bottle. They hand-pour each Balm and measure out each Mask by the spoonful. Each bottle gets hand-polished as they chat around community tables – the element of the human spirit can be felt in their products.

From start to finish, what happens from “seed to bottle” is a love story, a preservation of the brilliance and intelligence of Nature. Laurel’s calling to protect Mother Earth begins with the integrity of each ingredient and relationship with each human harvesting hand.  It is slow farmed beauty, with mindfulness and intention in every step.

It’s time for us to write our own love story.  

How does yours begin?

With love,

Alexis